”It should be easy for more girls to casually hit the park. ”
GRAB.co is a community based event and crew where female riders gather for a long weekend to develop their park skills together. I created it because there simply are so few girls riding in the park, especially on skis.
It’s mainly for women 18+, beginners/advanced snowboarders/skiers. After four+ events the progress is huge and it's clear that we are pushing the female sector of the sport, together.
We have collaborated with brands such as 1000 Skis, Eivy, db Journey, Haglöfs, POC, The Eillom.co, Oatly
and Protect Our Winters Sweden.
and Protect Our Winters Sweden.
Apart from our own events, we have also partnered up with The Swedish Ski Federation, Åre Sessions and Kläppen Snow Park.
We also just launched our own magazine. A "girl mag", if you will. The objective is to lift up more female park/free riders, and make a more analog mark in park culture. Every magazine is based on the previous season, directed by me and co:created by the women who attended the events during that season.
We also just launched our own magazine. A "girl mag", if you will. The objective is to lift up more female park/free riders, and make a more analog mark in park culture. Every magazine is based on the previous season, directed by me and co:created by the women who attended the events during that season.
Check us out on instagram: https://www.instagram.com/grab_collective/
Pictures by Sara Blixt.
